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Site Selection Influencers Survey Released

PMG has released the results of the first survey to explore the practice of marketing to site selection influencers (SSIs) by economic development organizations. The survey found that:
 
• 77% of respondents believe that directing marketing efforts towards SSIs is important or very important.

• Nearly 85% are increasing their marketing efforts directed to site selection influencers.

• A majority of respondents are seeking to market to site selection consultants (84.6%), corporate real estate executives (69.2%) and real estate brokers (66.7%).

• Nearly three quarters (71.8%) of respondents use mailing lists as the source of their SSI targets.

• The most common form of marketing to site selection influencers is direct mail (53.8%) followed by personal visits (41%), email marketing (35.9%) and trade shows (33.3%).
 
A copy of the complete survey results can be found here. Place Marketing Group is available to conduct similar research for other economic development organizations.  Contact us today to discuss your needs.
 
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