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Place Marketing Solutions
Communities need to grow in order to survive, and the competition is increasing as more communities undertake proactive efforts that promote continued growth.
By aggressively seeking new business opportunities, communities can help ensure that vital services are maintained and new programs can be implemented. Place marketing supports those efforts.
Economic development marketing has become increasingly sophisticated and highly competitive. Thousands of communities compete for the attention of potential targets both here and abroad. Given this challenging environment, economic development practitioners must develop marketing campaigns that reach and influence their target markets.
With extensive experience in the economic development field, the Place Marketing Group has much to offer communities looking to establish or strengthen their growth strategy. We've developed products and services to assist places in implementing successful marketing campaigns that highlight the community's competitive advantage and distinguishes it from others.
We know how to increase awareness of communities and expand marketplace preference. Our work is built on speed, process and measurement; and our results move communities to expanded markets more rapidly and efficiently.
We have experience working with municipalities – cities, townships, counties and states as well as other community growth advocates such as chambers of commerce, regional development authorities, economic development organizations, school districts and community foundations. Let us put our experience to work for you. Product Offerings
Site Selection Consultant Directory - This data supports the increasing practice of marketing to site selection consultants and others. Developed by local economic developers out of a need that could not be fulfilled elsewhere, there currently is no other product like this in the market for the economic development organization. Click here for more information.
Corporate Real Estate Executives Database - Coming Soon!
Service Offerings
Web Site Evaluation - Your website is your most important marketing tool. PMG offers an analysis and evaluation of your website provided by leading site selection consultants. Click here for more information. Sales Lead Optimization - Strategically, more EDO's are taking a hard look at the new business they are pursuing - to determine whether there's a good fit and a high potential for positive economic impact. Our exclusive "Fit to Win" chart contains fundamental, yet critical, factors to consider before pursuing a new investment target or when deciding to respond to a site consultant RFP. The ranking guide will help you determine whether your EDO should pursue the opportunity. E-mail marketing - We can provide custom content and production services to ensure timely communications with all of your audiences and deliver your marketing message by email to our exclusive list of site selection influencers. Great for newsletters, updates, property availability and more.
Consulting - PMG is experienced in providing customized marketing consulting services for communities. We engage in an extensive range of marketing communications disciplines that entail knowledgeable relationships with media, site selection consultants, associations, trade groups, corporations, community groups, employees, investors, industry thought leaders and others.
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